Coverage moves faster than any one team can watch
Media coverage relevant to a market or company is scattered across trade press, national outlets, newsletters, and niche publications, arriving faster than any single team can track manually. DashMinds Research's Media Monitoring service consolidates the mentions that matter into one structured feed, so nothing material slips past because it ran in a publication nobody was watching.
Five capabilities, one media intelligence feed
-
01Continuous press & media mention tracking Coverage tracked across a defined set of publications, trade press, and outlets relevant to your market or company.
-
02Company & competitor mention alerts Real-time or digest alerts whenever your company or named competitors are mentioned in relevant media.
-
03Sentiment and tone classification Mentions classified by sentiment and theme, so shifts in how a market or company is being covered are visible early.
-
04Market & category media scanning Broader tracking of category-level coverage, industry narratives, and emerging storylines relevant to your sector.
-
05Structured digest reporting Findings delivered as a recurring digest, daily, weekly, or monthly, or an on-demand report ahead of a specific event.
Built for the teams tracking the narrative
Communications, marketing, and strategy teams that need to know what's being said about their company, competitors, or market, before it becomes a bigger story.
Services and sectors this pairs with
We define the publications, keywords, and companies to track, then deliver mentions as a structured, sentiment-tagged feed, either as a continuous monitoring subscription or a scoped report ahead of a launch, earnings call, or major event.
Common questions
How is Media Monitoring different from a basic Google Alert?+
Google Alerts surface raw links with no structure, no sentiment context, and frequent noise from irrelevant or low-quality sources. Media Monitoring curates a defined source set, classifies sentiment and theme, and delivers findings as structured intelligence your team can actually act on.
Can this cover mentions of specific competitors, not just our own company?+
Yes, tracking can include any combination of your company, named competitors, and category-level coverage in the same feed.
How often are updates delivered?+
This is fully scoped to your needs, from real-time alerts on major mentions to a weekly or monthly structured digest.